This project involved the complete brand creation for a respected engine rebuilding business based in Guatemala. The challenge was to modernize the company's visual identity while honoring its deep technical heritage and local roots. The new brand needed to communicate reliability, precision, and pride, both to the customers who trust them with complex mechanical work and to the skilled technicians who are the heart of the operation.

Heritage Honored:

• The design directly references the company's original, classic emblem by evolving its iconic piston motif. This maintains instant recognition and respect for the brand's established history.

  Technical Evolution:

• A critical, modern upgrade was the strategic incorporation of a cylinder head silhouette into the logo assembly. This wasn't merely an aesthetic addition; it signifies the company's core expertise and specialization, instantly communicating to knowledgeable clients the depth of their work on engine blocks and internal components.